On February 21st, BOE and Skyworth jointly held a launching event for new ADS Pro in Fuzhou, introducing a new ultra-black, wide-angle, paper-like display based on ADS Pro technology, and launching it globally for the first time on Skyworth’s A5F Pro series of new products. Through a strong technical partnership between BOE and Skyworth, BOE provides unique ADS Pro display and Mini LED backlight technology for Skyworth’s new A5F Pro series, which can achieve a more realistic, clearer, more eye-friendly picture quality and full viewing angle
without color shifts. With Skyworth’s self-developed intelligent AI system, this new product will not only create a new benchmark for LCD displays and Mini LED backlights but also leads the industry to the ultimate visual experience with image quality that surpasses OLED.
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Wang Runqi, Senior Vice President of BOE, said, “ADS Pro can restore the color itself while bringing a full-angle color shift and no fading image quality performance, and we are very pleased to work with Skyworth to jointly launch the new ADS Pro, which will help promote LCD innovation and upgrade user experiences.”
Shao Xibin, Senior Vice President of BOE, said, “LCD is still iteratively evolving, and ADS Pro technology is bringing new upgrades and more possibilities to the continuous iterative evolution of LCD with its excellent performance.”
Dong Haitao, Executive Vice President of Skyworth Group Color TV Company, said, “Skyworth and BOE are committed to continuously launch good products based on user needs, and creating a new era of continuous innovations.”
In recent years, consumers’ pursuit of high-quality picture experience has been escalating, driving the rapid popularity of Mini LED backlit TVs in mid-to-high-end LCD products. BOE’s unique ADS Pro display is excellent technology for Mini LED backlight in the market and ADS Pro combined with Skyworth’s newA5F Pro series can achieve picture quality that surpasses OLED.
Based on BOE’s ADS Pro, high-end LCD display technology, BOE and Skyworth jointly customized the A5F Pro ultra-black, wide-angle and paper-like screen, which achieves significant advantages over other technologies, such as ultra-high ambient light contrast and no color shift at all viewing angles, significantly improving users’ viewing experience.
- Contrast Ratio
- In terms of contrast, through the built-in LR low-reflection layer, Skyworth A5F Pro can achieve high contrast with darker scenes and clearer images with brighter scenes, truly restoring the “Natural Black” picture quality. What is remarkable is that in the real living room light environment of 100lux, the ambient light contrast performance of A5F Pro even exceeds that of OLED.
- In terms of contrast, through the built-in LR low-reflection layer, Skyworth A5F Pro can achieve high contrast with darker scenes and clearer images with brighter scenes, truly restoring the “Natural Black” picture quality. What is remarkable is that in the real living room light environment of 100lux, the ambient light contrast performance of A5F Pro even exceeds that of OLED.
- Viewing Angles
- BOE’s ADS Pro can achieve an ultra-wide contrast viewing angle of nearly 180 degrees and an ultra-large color fidelity viewing angle. Combined with the STW full-viewing angle compensation layer, it greatly optimizes the color attenuation and color shift problems that occur when traditional TVs are viewed from the side, allowing A5F Pro to maintain clear and delicate viewing effects with accurate and vivid colors under various lighting and multi-angle viewing conditions.
- BOE’s ADS Pro can achieve an ultra-wide contrast viewing angle of nearly 180 degrees and an ultra-large color fidelity viewing angle. Combined with the STW full-viewing angle compensation layer, it greatly optimizes the color attenuation and color shift problems that occur when traditional TVs are viewed from the side, allowing A5F Pro to maintain clear and delicate viewing effects with accurate and vivid colors under various lighting and multi-angle viewing conditions.
- Image Quality
- ADS Pro’s high ambient light contrast, full-viewing angle, no color shift and other performance complement the high HDR, and extremely high contrast of Mini LED backlight combined with Skyworth’s self-developed AI picture quality chip, the A5F Pro series can achieve full-link AI halo control, which can improve the halo control by 70.5%.
- ADS Pro’s high ambient light contrast, full-viewing angle, no color shift and other performance complement the high HDR, and extremely high contrast of Mini LED backlight combined with Skyworth’s self-developed AI picture quality chip, the A5F Pro series can achieve full-link AI halo control, which can improve the halo control by 70.5%.
- Brightness and Eye Protection
- In terms of brightness and eye protection, the A5F Pro has a peak brightness of up to 2000nits and is equipped with an Anti-Glare (AG) layer to achieve zero reflection and zero glare. It can still present a clear picture in a well-lit environment, reducing the harm of blue light while enhancing users’ viewing experiences.
- In terms of brightness and eye protection, the A5F Pro has a peak brightness of up to 2000nits and is equipped with an Anti-Glare (AG) layer to achieve zero reflection and zero glare. It can still present a clear picture in a well-lit environment, reducing the harm of blue light while enhancing users’ viewing experiences.
Skyworth A5F Pro also excels in sound quality and smart home experience. It adopts the built-in 4.2-channel sound wall in its class and is equipped with Coocaa AI intelligent body and the full-blooded version of DeepSeek-R1 access, which further enhances the level of intelligence and interactive experience, allowing users to experience the sensory enjoyment of “more vivid than OLED and more versatile than high-end Mini LED” in real scenes.
The display screens of Skyworth’s new A5F Pro series are exclusively supplied by BOE. Multiple high-generation LCD production lines, including the 8.5-generation line of BOE in Fuzhou, will produce high-quality displays for Skyworth’s new A5F Pro series. As the only display company in mainland China selected as a “Lighthouse Factory” by the World Economic Forum, the 8.5-generation line of BOE in Fuzhou is the epitome of BOE’s intelligent production. By building a fully automatic production system, using artificial intelligence technology, and building an AI-driven defect analysis, quality management, and production scheduling system, it has become a benchmark in the field of intelligent manufacturing and a model of sustainable development.
As a leading company in the global semiconductor display industry, BOE has ranked first in the world in terms of TV display shipments for seven consecutive years (based on OMDIA data). The independently developed ADS Pro is the mainstream LCD display technology with the highest shipment volume at present, and it is also the most widely used hard-screen LCD display technology. It covers all product types from mobile phones, tablets, notebooks, monitors to TVs, and has become the first choice for high-end models of major device brands in the world.
Entering an era where displays are everywhere, BOE uses screens as a touchpoint to connect ecosystem partners to deepen innovation collaboration while building an industry value innovation ecosystem, “Powered by BOE,” based on a series of high-end display technology such as ADS Pro, continuing a growth momentum into the vigorous development of the display industry. In the future, BOE will continue to focus on the “Display-Internet of Things” strategy and work with global partners to explore new boundaries of display technology and lead the new trend of industry development with its “display” strength.
