This year at CES, BOE didn’t just bring screens. We brought the building blocks for smarter cars, more immersive tech, and a more connected world.
Our presence in Las Vegas was a powerful demonstration of our “Empower IoT by Display” strategy in action.
HERO 2.0: Redefining What a Car Can Be
The highlight for many visitors was our HERO 2.0 Smart Cockpit. It’s more than a concept; it’s a tangible vision for the next phase of in-car experience.
We’ve integrated our brightest MicroLED panoramic HUD (50,000 nits) with our most advanced 15.6-inch UB Cell central display and a smart amplifier to create an unrivalled audio-visual environment. What truly sets it apart is the intelligence at its core. Our AI-powered multi-modal interaction system allows drivers to switch seamlessly between touch, voice, and gesture—whether they’re dimming the smart sunroof or checking on their smart pet tank at home.
With features like the integrated smart wood-grain table, the car becomes a productive space; with the high-lumen projector, it transforms into an entertainment hub. HERO 2.0 is about making the vehicle an adaptable extension of the user’s life.
Powering the Devices You Love, With Partners You Trust
Our technology’s reach extends far beyond our own booth. Walking the show floor, it was gratifying to see our innovations at the heart of products from global leaders.
For ASUS, we engineered the vivid dual OLED touchscreens for their Zenbook Dual Screen laptop, enabling new levels of creative multitasking. Gamers at the Mechrevo booth experienced lightning-fast action on displays powered by our ADS Pro and Mini-LED technology. We collaborated closely with Lenovo on the revolutionary glasses-free 3D display for their 18-inch laptop, bringing depth to digital content without the need for special glasses.
Furthermore, our partnership with Qualcomm and RT-RK to create a new smart TV platform is a perfect example of our ecosystem approach. By combining our display expertise with their processing and software strengths, we’re helping manufacturers get advanced TVs to market faster.
Engineering for People and Planet
Innovation is not just about capability; it’s also about responsibility. We were particularly proud to receive the Eye-Friendly Display Innovation Gold Award for our 13.8-inch Natural Light Display. This technology, which replicates the beneficial spectrum of natural light to reduce eye strain, embodies our user-centric philosophy.
This commitment is woven into our operations. Our 14.6-inch IGZO low-frequency in-car display exemplifies this, designed to cut power consumption significantly. It’s a product of a sustainable mindset that runs through our entire process, a commitment validated by our “green factory” certifications in Chengdu and Heyuan.
Looking Forward
CES 2026 was a moment to reflect on our journey from display manufacturer to an integrated IoT solutions provider. The conversations with over 40 global partners at our booth reaffirmed the growing demand for the kind of open, collaborative innovation we champion.
We left Las Vegas energized and more committed than ever to our mission: to empower our partners and enrich experiences through intelligent, sustainable display and IoT solutions. The future is not just on the screen—it’s enabled by it.
