On June 28, the Fusion Carnival 2025 was held at Shougang International Exhibition Center in Beijing. Coinciding with the 2nd anniversary of the Best of Esports Alliance, BOE launched its grand esports-themed event, “Power of Display, Power of Alliance”, delivering an immersive tech experience for esports fans and industry professionals alike.
At the same time as the event, BOE hosted a special Esports Display Technology Showcase under the theme “Vision Unleashed, Game On,” where it joined forces with partners including TPV Technology, TÜV Rheinland, and JD Group to unveil several groundbreaking innovations. These included the world’s first native hardware-based circular polarization eye protection technology, as well as the latest ADS Pro + Mini LED esports display technologies—setting new benchmarks and redefining the future direction of the esports display industry.
BOE also officially launched the expansion of the “Best of Esports Alliance” at the event, welcoming new partners such as Philips, AOC, iQOO, and Li-Ning. Together, this cross-industry ecosystem aims to deepen the public recognition of the “BOE Esports Display Standard” and jointly build a vibrant new blueprint for the future of esports.
Liu Jing, EVP of BOE Technology Group and Head of Display and IoT Innovation Business, stated that the esports market is experiencing explosive growth, with users demanding ever-higher levels of display performance. As a global leader in display technology, BOE has maintained a leading position across various professional esports display sectors—including monitors, laptops, smartphones, and TVs—guided by its “Display of Things” (DoT) strategy.
At the same time, BOE is actively building an open esports ecosystem by collaborating with partners across industries to promote the flourishing development of the esports industry. “We deeply understand the power of open collaboration,” Liu said. “Our partnership with TPV and others is not just a strong alliance in technology—it’s a shared vision.”
Looking ahead, BOE will continue deepening cooperation with global ecosystem partners to explore the limitless potential of esports display technologies. The company is committed to driving the esports industry toward higher quality and greater vitality—bringing more vivid visuals and immersive gaming experiences to esports enthusiasts around the world.
At the Esports Display Technology Showcase, Du Jiang, Vice President of Sales for TÜV Rheinland Greater China, presented BOE and TPV with the “TÜV Rheinland Circular Polarization Certification” for their jointly developed product—the world’s first native hardware-based circular polarized eye-care display.
At the event, several industry leaders—including Yan Lidong, Vice President of TPV Technology and General Manager of the OBM Monitor BU for China and Asia-Pacific; Liu Xiqiang, Global Display Technology Director and General Manager of TÜV Rheinland’s Electronics Business for Greater China; and Qiao Xiangan, Head of the Monitor Category at JD Retail’s 3C Digital Division—shared insights on eye-care display technologies and the evolution of the esports industry.
Over the years, BOE has remained deeply committed to the esports field, securing a leading edge in areas such as ultra-high definition, high refresh rate, low power consumption, and eye protection. The company continues to iterate and upgrade its technologies, working closely with partners to develop customized solutions and drive the advancement of esports display innovations.
At the showcase, BOE presented a full range of cutting-edge technologies, including its circular polarization eye-care solution and ADS Pro + Mini LED display technology.
Among the highlights, BOE unveiled its next-generation circular polarization eye-care technology, a world-first innovation. This technology features a unique circular polarizing eye-care layer on the screen surface. By forming a circular light vector endpoint trajectory with uniformly distributed polarization over time, it mimics the spiral diffusion pattern of sunlight. As a result, the emitted light closely resembles natural light, significantly reducing directional stimulation to the eye’s lens and retina, and offering users a healthier, more natural visual experience.
BOE also showcased its industry-leading ADS Pro + Mini LED solution, which combines the wide viewing angle and high refresh rate of ADS Pro with the outstanding HDR performance and deep blacks of Mini LED. This synergy delivers a visual experience comparable to OLED displays. As refresh rates continue to climb, the technology also enables local dimming-based black frame insertion, greatly enhancing the clarity of fast-motion scenes and effectively reducing stutter and latency—setting a new benchmark for esports display performance and image quality.
At the exhibition area, BOE gathered numerous members of the “Best of Esports Alliance,” showcasing a wide range of next-gen esports technologies in collaboration with top-tier brands including ASUS, MSI, AGON, Machenike, MECHREVO, ROG, BenQ MOBIUZ, Lenovo Legion, Thunderobot, Hisense, Red Magic, and OnePlus. These cutting-edge products are powered by BOE’s signature technologies such as ADS Pro, α-MLED, and f-OLED.
Among the highlights:
- The ROG Strix SCAR 9 Plus Extreme Edition features BOE’s ADS Pro technology, delivering an ultra-fast 240Hz refresh rate and 3ms response time. Equipped with Mini LED backlighting, it offers 2,000 local dimming zones and a peak brightness of 1200 nits, along with 100% DCI-P3 ultra-wide color gamut, providing gamers with an immersive, high-impact visual experience.
- The iQOO Neo10 Pro+ smartphone adopts BOE’s Q10 emitter with a 2K LTPO flagship display, featuring ultra-high-frequency PWM dimming, full-range DC-like brightness control, and circular polarization eye-care technology, offering premium visuals with reduced eye strain.
- BOE and Philips jointly launched the world’s first native hardware-based circular polarized eye-care monitor—the Philips EVNIA ComfortView 4.0. Featuring BOE’s next-gen circular polarization technology, the 27-inch QHD panel delivers a 300Hz refresh rate and 1ms response time, eliminating lag for FPS and AAA titles alike. This product sets a new standard by combining esports-grade performance with eye health protection, achieving true “zero compromise.”
BOE also showcased a series of cutting-edge display innovations, including glasses-free 3D laptops and monitors. BOE Zhonglian Ultra Vision unveiled its latest naked-eye 3D “Sprite Box,” featuring key technological advantages such as a 7680Hz ultra-high refresh rate, low scanning count, and minimal moiré patterns. This solution is ideal for advanced applications like mobile XR studios and corner-viewable 3D displays, expanding the possibilities of immersive visual experiences.
Notably, while pushing the boundaries of esports display technology, BOE continues to deepen the development of the esports ecosystem. During the event, Sida, VP and CBO of BOE Technology Group, joined brand representatives from Philips, AOC, iQOO, and BLACKLYTE to officially launch the new member induction ceremony of the “Best of Esports Alliance.” Leading brands including iQOO, Li-Ning, Edifier Esports, AOC, Philips, and BLACKLYTE formally joined the alliance—marking a strategic expansion of the alliance’s ecosystem network and reinforcing its role in shaping the future of esports.
Since its establishment in June 2023, the “Best of Esports Alliance” has steadily expanded its industry influence, attracting a growing roster of global leading brands—including Intel, Huya Live, JDG Esports Club, AGON, Hisense, Lenovo Legion, Machenike, Red Magic, ROG, Skyworth, Thunderobot, and vivo.
With the addition of new members, the alliance is further strengthening its ecosystem synergy. Powered by BOE’s industry-leading display technologies, the alliance is building a comprehensive multi-sensory esports experience ecosystem that spans desktop and mobile gaming displays, esports wearables, audio interaction devices, and more—creating a fully immersive “visual–audio–touch” feedback loop for esports users.
As the esports industry surpasses ￥100 billion mark, BOE is advancing an ecosystem-driven strategy anchored in display technology. This approach not only responds to the growing demand from Gen Z for immersive experiences but also opens up a differentiated competitive path for the display industry.
As a pioneer in esports display technology, BOE remains committed to its “Display of Things” (DoT) strategy, working hand-in-hand with leading global partners to launch a series of flagship products that set new industry benchmarks. Beyond hardware, BOE is also building a complete esports ecosystem through platforms like the BOE Fearless Cup, driving engagement and synergy across the value chain.
Looking ahead, BOE will continue to leverage the “Best of Esports Alliance” to its full potential—bringing together cross-industry resources, cutting-edge technologies, and a holistic market layout. Through innovation and collaboration, BOE aims to empower the esports sector and contribute to the high-quality development of China’s esports industry.