On May 14, BOE made a powerful appearance at the 2025 SID Week. The company unveiled over 30 world-first products powered by its three major display technology brands ADS Pro, f-OLED, and α-MLED alongside a wide range of cutting-edge applications in light field display, 3D, Micro Display, AI, Sendor, and other ultra-immersive, intelligent technologies.
This year, technological innovation, green sustainability, and artificial intelligence stood out as the three core themes of BOE’s exhibition.
Notably, BOE hosted a Green Eco Forum during the event and, for the first time overseas, introduced “ONE” (Open Next Earth)—the first sustainable development brand in China’s semiconductor display industry. A special Green & Low-Carbon Zone was also established, setting a new benchmark for global sustainable development in the display industry.
In addition, BOE’s world-first high-PPI under-display camera OLED gaming smartphone display won the prestigious “Display of the Year” award at SID Display Week. This award highlights BOE’s leadership in cutting-edge innovation and its role in driving the global display industry toward healthier, more sustainable, and high-quality development.
At this exhibition, BOE impressed the audience with the debut of several industry-leading display technologies and products, powered by its three major technology brands.
Focusing on Technological Innovation, Leading Industry Trends in All Dimensions
ADS Pro
Stepping into the ADS Pro exhibition zone, visitors are first greeted by BOE’s world-first 75-inch 4K UB Cell 4.0 TV. This cutting-edge display delivers ultra-wide color gamut and full viewing angles with no color shift. Featuring a remarkable ambient contrast ratio of 1400:1 and an ultra-low panel reflectivity of just 0.7%, it offers OLED-like stunning picture quality. In addition, the display integrates smart features such as ambient light sensing, temperature sensing, motion detection, radar, and camera modules, enabling optimal image performance across various usage scenarios.
f-OLED
In the f-OLED exhibition zone, BOE showcased a variety of newly launched products based on multi-form OLED solutions. Among them, the world’s first OLED smart cockpit drew major attention. It integrates eight different OLED displays, including the globally debuting 55-inch ultra-wide transparent OLED sunroof, which boasts an impressive 46% transparency seamlessly blending technology with nature.
The front-row continuous display and L-shaped screen not only enhance the visual experience and futuristic feel but also improve information display and touch interaction. Additionally, the smart steering wheel features the world’s first OLED screen with a large-area integrated ultrasonic fingerprint sensor. This innovative design combines under-display fingerprint recognition, biometric monitoring, and haptic feedback, delivering enhanced safety and a personalized driving experience for the user.
In addition, BOE also showcased the world’s first OLED smart device display solution featuring a combination of TADF, Tandem, and COE technologies. By adopting Tandem architecture, the display delivers outstanding image quality even under high ambient brightness, effectively overcoming the limitations of traditional displays in color gamut, power consumption, and lifespan.
With the support of TADF (Thermally Activated Delayed Fluorescence) technology, it achieves an impressive 97.5% BT.2020 color gamut and a peak brightness of up to 2500 nits.
α-MLED
In the α-MLED exhibition zone, BOE unveiled its 27-inch ultra-fast response HDR MLED gaming monitor. Featuring advanced MLED backlight technology and a high-refresh-rate 300Hz display, it effectively eliminates motion blur during fast-paced scenes maintaining clear and smooth visuals even at motion speeds of 1440 pixels per second.
Equipped with finely controlled MLED backlighting across 2,304 local dimming zones, the display reaches a peak brightness of 1000 nits and delivers a dynamic contrast ratio in the millions. This allows for exceptional detail clarity and striking contrast between light and dark areas, offering users an immersive and visually stunning experience.
Focusing on AI Empowerment, Innovative Technologies Reshape the Future of Human-Machine Interaction
Today, AI technology has become a key driving force behind industrial upgrading. Embracing the wave of the digital era, BOE launched its “AI+” strategy in 2024, with a strong focus on three core areas: AI + Manufacturing, AI + Products, and AI + Operations. This strategy empowers a wide range of applications, including AI-powered TVs, PCs, smartphones, and in-vehicle displays, working hand-in-hand with global ecosystem partners to build a win-win AI ecosystem.
At this year’s exhibition, BOE showcased a series of cutting-edge technologies and products based on the integration of AI and display, injecting fresh momentum into the high-level development of the display industry.
AI + Products
In the area of AI + Products, BOE has launched the world’s first hardware-level AI low-power image enhancement algorithm to further reduce power consumption in OLED modules. This intelligent algorithm enables real-time image processing at 8K 120Hz for OLED displays, cutting power consumption by more than 20%, while simultaneously enhancing image quality achieving an optimal balance between energy efficiency and visual performance.
In the office scenario, BOE unveiled its C100 Series Smart All-in-One Device, making its debut at the show. This product integrates AI multimodal interaction and large language model technology, featuring 7 industry-first innovations and 12 industry-leading functions, including handwriting acceleration and intelligent computing. It delivers a groundbreaking interactive experience, significantly boosting productivity and offering an exceptional user experience.
In the entertainment scenario, BOE introduced a 10.95-inch glasses-free 3D gaming handheld, equipped with the industry’s first global soft interweaving technology. It provides gamers with a more immersive connection to gameplay and an extraordinary 3D visual experience.
For the home setting, BOE presented a 65-inch 4K AI TV packed with intelligent features. Backed by a 144Hz 4K high-definition display and BOE’s proprietary absolute pointing remote control technology, it supports AI-powered features such as image recognition shopping, virtual AI avatars, and AI-based content recommendation, offering users a next-level smart home display experience.
Additionally, BOE introduced its AI Notebook (AI NB), which for the first time integrates an AI chip directly into the display module. Combined with smart cameras, microphones, and audio input, it enables more responsive user presence detection and privacy-aware observer detection functions.
AI + Manufacturing
In the area of AI + Manufacturing, BOE has developed a display industry-specific large-scale AI model that deeply integrates its extensive semiconductor display expertise. This model provides industry-leading intelligent solutions across various stages of display manufacturing, including R&D design, production management, manufacturing execution, and operational services.
Built on this powerful foundation, BOE’s AI defect management system and AI yield management system are capable of accurately identifying and locating even the tiniest defects in the production process. These innovations significantly enhance production efficiency and product quality, ultimately driving a notable improvement in overall manufacturing performance.
AI + Operations
In addition, to support the intelligent upgrade of enterprise operations and management, BOE is gradually implementing a series of self-developed AI + Operations systems. These include an AI interviewer system based on digital humans and large language models, an AI material control system, an AI financial Q&A system, and an AI supplier risk control system all aimed at enhancing management efficiency, decision-making accuracy, and overall digital transformation.
Focusing on Sustainable Development, Setting a New Industry Benchmark
As a pioneer and leader in the industry, BOE has long embedded sustainability into its corporate DNA, integrating it throughout every aspect of daily operations and management. During this year’s International Display Week, BOE hosted a special Green Eco Forum, where it introduced “ONE” (Open Next Earth) — the first sustainable development brand in China’s semiconductor display industry making its debut on the international stage.
Built on the core values of Openness, Innovation, and Enduring Ecology, the “ONE” brand redefines the boundaries of responsibility for technology enterprises. BOE is not only practicing sustainability within its own operations but also elevating it to an industry-wide standard, setting a new benchmark for the global display industry’s sustainable development.
In addition, BOE set up a dedicated Green & Low-Carbon Zone at the heart of its exhibition area, showcasing a range of cutting-edge low-power technologies and environmentally friendly products. Among them was a 12.1-inch low-carbon tablet featuring Oxide (oxide semiconductor) display technology. Equipped with adaptive refresh rate, low frame-cut latency, and dynamic display technologies, the device intelligently detects on-screen content to adjust the refresh rate in real time supporting variable refresh from 5Hz to 144Hz. It also ensures flicker-free performance at low refresh rates, with frame-cut latency as low as 50ms, ultimately reducing power consumption by up to 35%.
BOE’s world-first OLED display utilizing CMOS (Complementary Metal-Oxide-Semiconductor) technology significantly reduces power consumption by optimizing the GOA (Gate on Array) circuitry, resulting in a 30% improvement in driving capability and overall enhanced energy efficiency.
At this year’s exhibition, in addition to showcasing cutting-edge display technologies and intelligent interactive experiences, BOE also hosted a special marketing event. The company integrated its continuously evolving technologies and products into four key real-life application scenarios: office, mobility, outdoor, and healthcare. This not only highlighted BOE’s latest achievements in scenario-driven innovation and technology development, but also strengthened in-depth engagement with customers further expanding and exploring new areas of collaboration.
For example, BOE unveiled the world’s first smart light-screen automotive window, featuring a dual-curved flexible display solution and large-size film technology. This innovation addresses the growing demand from automakers for intelligent dimming skylights, offering both functionality and design flexibility.
In the field of perovskite technology, BOE also showcased the world’s first concept smartphone from Transsion Infinix powered by BOE’s advanced perovskite photovoltaic technology. Leveraging the advantages of low cost, high efficiency, and ultra-thin form factor, the device enables seamless power replenishment under both indoor and outdoor lighting conditions delivering a revolutionary solution to battery life challenges in consumer electronics.
Looking ahead, BOE will continue to deepen its “Internet of Displays” development strategy, staying committed to a market-driven, globalized, and professional growth path. By embedding sustainability into its corporate DNA, BOE will work hand-in-hand with global partners to drive display technology toward becoming more lifelike, more advanced, more intelligent, and more eco-friendly together defining the next wave of innovation and setting new trends for the future of the display industry!