At CES 2025 in Las Vegas, BOE showcased over 60 innovative products and solutions, cementing its position as a global leader in display and IoT technology. With cutting-edge advancements in LCD, OLED, Mini LED, and IoT applications, BOE demonstrated how its “Powered by BOE” ecosystem is shaping the future of consumer electronics.
BOE ADS Pro: Revolutionizing LCD Displays
The UB Cell, BOE’s latest LCD innovation, offers 3000:1 contrast, 0.7% reflection, and 95% BT2020 color gamut. It’s designed to optimize visual comfort while adapting to ambient light and temperature, outperforming OLED in many metrics.
BOE f-OLED: Transformative Flexibility
BOE’s 31.6-inch flexible OLED screen, which can roll down to 17.6 inches, exemplifies adaptability. Additional breakthroughs, such as foldable and curved displays, redefine how users interact with screens.
BOE α-MLED: Precision Lighting and Color
The 31.5-inch 4K Mini LED display integrates 4,608 LEDs and 1,152 dimming zones, offering exceptional brightness, contrast, and color depth for gaming, design, and automotive entertainment.
BOE’s revolutionary foldable and rollable in-vehicle displays earned the prestigious “CES Innovation Awards: 2025 Honoree in In-Vehicle Entertainment.” These displays highlight BOE’s ability to merge technology and design to redefine in-car experiences.
In addition, BOE’s intelligent cockpit solutions, such as biometric steering wheels and glasses-free 3D screens, showcased a seamless integration of health monitoring, entertainment, and office capabilities into vehicles. Features like real-time ECG monitoring ensure safety, while wood-grain displays and flexible screens elevate the driving experience.
AI Media Center: Smarter Living Through IoT Solutions
BOE’s “AI Media Center” debuted as a proof-of-concept 65-inch 4K device powered by Qualcomm’s QCS8550 chip. Designed to be more than just a screen, it introduces features like:
• Synchronized Viewing: Enjoy movies with friends remotely.
• Real-Time Translation: Break language barriers during video calls.
• Smart Home Control: Manage connected devices seamlessly.
• AI-Assisted Features: Plan trips or create stories with generative AI.
With a 20-point multi-touch interface, advanced AI camera, and an 8-microphone array for enhanced audio, the AI Media Center redefines interactivity and convenience.
Leading Gaming Displays for Immersive Experiences
BOE’s gaming displays, developed in collaboration with top brands like Dell, ASUS, and Lenovo, continue to push the boundaries of performance. Highlights from CES 2025 include:
• Dragonslayer 16 Ultra & Glory 15 Air: High-refresh-rate gaming laptops with BOE’s 2.5K displays.
• Thunderobot ZERO: An 18-inch screen featuring BOE’s “Hummingbird Eye Protection.”
• Lenovo Legion Y9000P & ASUS ROG Strix: Gaming monitors offering 4K resolution and 300Hz refresh rates.
BOE’s Vision for the Future
BOE’s CES 2025 exhibit was not just a showcase of products—it was a statement about what’s possible. Whether it’s creating smarter cars, better displays, or more connected homes, BOE’s technologies are designed to improve everyday life.
Experience the future with BOE, where innovation meets practicality, and technology becomes part of your world.
