On May 14th, US time, the International Display Week (SID Display Week 2024), known as the “Oscar” of the global display industry, grandly opened in San Jose, USA. As a leading company in the global semiconductor display industry, BOE brought more than 50 world-class and industry-leading innovative new products enabled by 3 major display technology brands of ADS Pro, f-OLED and α-MLED, as well as the new generation of cutting-edge technology applications such as naked-eye 3D, light field display, AIoT, VR/AR. BOE also proposed the technical direction and related solutions of “full-scene AI smart display” for the first time, demonstrating its technology foresight and global leadership in the display industry. It is worth specially paying attention that BOE has also set up a green and low-carbon zone in the center of the booth, highlighting its industry-leading role in the field of sustainable development, such as green manufacturing, green product technology and green supply chain.